What’s That Buzzing Above the Neighbor’s House?

It’s a signal you’re about to have new neighbors.

Drones are becoming a more common sight above homes about to go on the real estate market. More and more real estate professionals are realizing the advantages of employing drone photography and videos to better market their listings.  Drones are also now approved for commercial use. This has made drones fly even faster off store shelves, and real estate pros putting them to work.

Drones are “streamlining the buying and selling process by providing more visual information at a reasonable cost. Any opportunity you have to further educate the buyer to the property they’re purchasing is a win-win for everybody,” says Bill Brown, President of the National Association of Realtors.

While this technology provides an interesting new perspective for real estate listings, it does come with a few issues, such as privacy concerns from neighbors and the possibility of the drone crashing and harming people or property.

So, realtors, maybe you shouldn’t go out and buy yourself a drone.

You should hire a pro to take those property photos and videos for you.

Here’s why:

  1. Awesome photos without breaking the bank. Aerial photos used to require a helicopter or small plane. With the introduction of drones, just about any property can afford (and benefit from) drone photography.
  2. Better views bigger homes. Drone photography is especially useful for large, unique properties that just don’t photograph from the ground.
  3. Provide a lay of the land. If it’s worth showcasing, give potential buyers a look at property beyond the walls. Great neighborhood? Lakefront adjacent? Aerial photos would showcase these selling features better than a ground shot.
  4. Personalize the view of the property. Appeal to a buyer’s emotions by providing a personalized video tour of the property, starting from their drive into the neighborhood. It helps them get a “feel” for the home before they actually visit.
  5. Highlight the town. Especially if you’re dealing with transferees who aren’t familiar with your town, drones can do a video flyover showing parks, golf courses, shopping centers, and other landmarks in a way a flat map just can’t portray.
  6. Remote viewings (where possible). Remote viewings for residential property are probably still a few years away, but commercial properties could absolutely be marketed remotely. Think about it – many commercial properties are similar, so if someone is buying a building that was a former Home Depot, they’re likely to quickly catch on to the layout. What commercial real estate buyers are most concerned with, according to Brown, is location.
  7. Increasing privacy concerns. There are several steps to take to ensure you’re not violating any laws, namely speaking with the neighbors prior to launching the drone.
  8. Increasing liability concerns. Drones do crash, especially if the pilot isn’t used to the technology. The FAA doesn’t require drone operators to have insurance, but it’s certainly a good idea to have it anyway. When you do contact a professional for your aerial drone photography, be sure to ask this question.

Launch UAS can provide cost effective and efficient aerial services to the real estate industry via our creative sector.  Check out our website for more information.

Safe flying.

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